Below find some ambitious projects I was fortunate to work on, across domains.For confidentiality, some case studies require a password to view. If you'd like one, please let me know.Request Password via:eMailLinkedIn Filter Show all Branding & Advertising Innovation & Product Design Service & Experience Design Protected: Design of an exclusive Abu Dhabi experience.The new world knows Abu Dhabi for its luxurious lifestyle. Even though this rich emirate might not have physical manifestations at each corner shouting out its age, it has a rich culture & history.… Protected: Experience Strategy to help JAL drive booking conversions.From American Airlines' paper cards in the early 50s to their primitive Magnetronic Reservisor in the late 50s to the invention of IBM's SABRE system in the 60s to ticketing through Travelocity in… Protected: Re-designing a music streaming app experience for Indonesia.The Walkman, Napster and the iPod consecutively altered how people consume music. Today, the access and convenience of streaming has literally replaced how people engage with music, making it the… A launch campaign for Samsung A-Series in Vietnam.A launch campaign for the Samsung Galaxy A Series in Vietnam, featuring local celebrity couple Đông Nhi and Ông Cao Thang. The creative concept targets a young segment that idolises trendsetters and… Protected: Ethnographic study to resolve a generation gap in Scotland.While geography becomes history, a social chasm is forming between persons next to each other. The complex nature of this issue is impacting each demographic of society differently, leading to… Protected: Enhancing the Service Experience for Hertz, Glasgow.Most of us have rented a car at some point during our travels. Even though the car itself is almost never the primary reason for travel, the activity of searching for one, booking it, using and then… Protected: Innovating contactless payments for Barclays, UK.Urbanisation has led to emergence of new physical environments for leisure, altering people behaviour and lifestyles. In addition, the evolution of technology and penetration of contactless payments,… Brand & Identity experience design of a chocolatarie.From a 5300 years old Mesoamerican bitter drink of the Mayo-Chinchipe, that became the sweet drink of European aristocracy during the 1500s, ‘Xocolati’ or ‘Chocolate’ as we know it today, took its… Retail experience design of a chocolaterie.Invented by the Chinese over 2,000 years ago, cast iron usage was restrictive due to its high production costs. But in mid-18th century, English improvements to furnace technology made it an… Birthing an identity for an art gallery in the Middle East.Art has been, and still is very subjective. It can encapsulate any and all human activities that are symbolic, conceptual, expressive or just technical. Geography and culture further compounds its… A cultural exchange publication & poster for the Dutch Embassy.A bi-lingual print publication about four Egyptian students sent to Holland on a cultural exchange program, and the cultural differences they’ve experienced during that time along with a poster… A hit TVC for a P&G shampoo in Thailand.A promotional copy for Rejoice in Thailand, targeting rural masses just prior to a big festival. We wove our story around regionally organised street plays that take place during the festival. These… Award winning brand TVC for a fabric whitener in India.A finalist at the London International Advertising Awards this TV spot was for Ranipal, a mass market fabric whitener in India. This film demonstrates the product whilst mocking the blind faith of… Promotional TVC for a Parle biscuit brand in India.A promotional commercial for one of the largest and most memorable biscuit brands in India, offering an extra amount of biscuits in each pack.
